Kodi mungalimbikitse bwanji gulu? Kodi akatswiri a zamalonda amati chiyani pankhaniyi?

Kodi mungalimbikitse bwanji gulu lanyimbo? Kulimbikitsa gulu lanyimbo kwenikweni, kophweka kwambiri, komanso, ndi ntchito yosangalatsa kwambiri. Mudzafunika nzeru, kudzidalira komanso ndalama zoyambira. Musanayambe PR pagulu, muyenera kusankha omvera omwe mukufuna. Ichi ndi chinthu choyamba chomwe wopanga ayenera kuganizira.

Gawo lotsatira lidzakhala kuyika koyenera kwa mankhwalawo, pakadali pano, machitidwe amalonda a gulu lanyimbo ndi zinthu zomwe amapanga. Positioning ndi mndandanda wa machitidwe ndi njira zomwe zimapangidwira kupanga chithunzi choyenera ndikugonjetsa chidziwitso chaumunthu.

Chodabwitsa n'chakuti, malinga ndi malamulo a malonda, kukwezedwa kwa gulu la nyimbo kumayamba osati ndi repertoire, koma ndi zomwe zimaganiziridwa kuti zachiwiri: dzina lolenga la gululo, ndikupanga logo yaumwini ndi chithunzi cha gululo.

Izi ndi zinthu zitatu zomwe ziyenera kusindikizidwa m'makumbukiro a anthu ngakhale gulu lisanawonekere pabwalo lalikulu kapena laling'ono. Zonsezi ziyenera kuchitika poyambira, kapena m'malo mokonzekera, gawo la PR, chifukwa cholinga chathu ndikulimbikitsa chizindikirocho, ndipo chifukwa cha izi chiyenera kukhalapo kale, osachepera mu msinkhu wa embryonic.

Magawo akuluakulu a PR:

• chinthu choyamba chomwe chimachitidwa polimbikitsa gulu la nyimbo ndikujambula diski yoyamba, yomwe imagawidwa: imatumizidwa ku mitundu yonse ya mawailesi, ma nightclub, ma discos, ma studio ojambula ndi zikondwerero.
• kukonza makonsati ang'onoang'ono m'makalabu kapena malo ena opezeka anthu ambiri, kuchita zikondwerero zosiyanasiyana zapabwalo zanyimbo. Pazochitika zotere, ndizosavuta kuti gulu loyambira lipeze mafani ake oyamba.
• Kwa gulu loyambira, palibe chabwino kuposa kupeza PR pochita ngati gawo lotsegulira kwa osewera otchuka. Magulu ambiri a nyenyezi adayamba ntchito zawo ndi zisudzo zotere, ndipo adatsimikizira ndi chitsanzo chawo chapadera cha njira iyi.
• kupanga zinthu zingapo zomwe zidzagawidwe ndi otsatsa: zowulutsa, timapepala ndi zikwangwani zokhala ndi zisudzo zomwe zikubwera. Gawo lazidziwitso la njirayi lingaphatikizeponso kupanga tsamba lawebusayiti. Ingokumbukirani kuti mawonekedwe a mawonekedwe pamasamba oimba nyimbo amakhala ndi gawo lalikulu - sayenera kukhala aang'ono, koma sayenera kuwopseza ndi kunyada kwake.
• kutumiza zomvetsera ndi zolemba zosangalatsa, komanso zambiri za zomwe gulu likuchita pa malo ochezera a pa Intaneti - m'magulu awo komanso a anthu ena. Dzikhazikitseni ngati oimba okhazikika - musamatumizire sipamu, koma osasiya omwe angakukondeni kwa nthawi yayitali popanda "mlingo wa luso lanu."

Mfundo zotsatsa zamagulu

Momwe mungalimbikitsire gulu kuti likhale lothandiza, komanso lachuma? Opanga ambiri a novice amafunsa funso ili - ndipo amapeza mayankho osangalatsa kwambiri: pali njira zambiri zolimbikitsira gulu lanyimbo popanda ndalama zapadera zandalama.

1. Kugawa timapepala ndi njira yotsika mtengo, koma sikutsimikizira zotsatira zabwino.
2. Malo ochezera a pa Intaneti ndi imodzi mwa njira zodziwika bwino zotsatsira kwaulere pa intaneti, zomwe zimakulolani kuti mupambane omvera popanda kugwiritsa ntchito ndalama.
3. Kutsatsa kwakunja ndi njira yabwino yotsatsa, koma osati yotsika mtengo. Njira ina ndiyo kugawira zikwangwani za nyimbo ndi zikwangwani pamakoma a nyumba, nyumba, magalimoto ndi malo ena aulere opezeka mosavuta.
4. Kutsatsa pazovala ndi njira yatsopano mumakampani otsatsa. Kupanga zizindikiro zotsatsa pazovala kumadzaza ndi phindu lokhazikika komanso zabwino zambiri: kukhazikika kwa zinthu zotsatsa palokha, kuyenda kwake kosalekeza, kuchitapo kanthu.

 Pofotokoza mwachidule zonse zomwe zanenedwa za momwe mungalimbikitsire gulu la oimba a novice, titha kunena kuti pali njira zambiri zolimbikitsira ndipo zimasinthidwa pafupipafupi - ndikofunikira kutsatira zosintha pankhaniyi. Ndikwabwino ngati pakati pa gulu munthu m'modzi ali ndi cholinga (kuyang'anira) ntchito yopangira. Ntchito yake ndi kulingalira njira yokwezera gulu kuyambira koyambira mpaka kumapeto (kusankha njira iti, nthawi ndi malo oti agwiritse ntchito, ndi ndalama zotani zogwiritsira ntchito).